“You can’t depend on your eyes when your imagination is out of focus” – Mark Twain

By Pierre-Olivier Esteban, Guest blogger, European TDS/DGS Marketing Director, Canon Europe

Many people have said that the only limit to wide format print is the imagination. And whilst this is absolutely true, perhaps what is needed is something to feed the imagination of printers to help them truly push the boundaries of their capabilities. Unfortunately, the phrase ‘use your imagination’ can actually be quite restrictive if you have no starting point to build upon!

With a blank canvas you can let your imagination run wild; so the ideal place to start is an empty space (or room). This space could be anywhere – an office building, a home, a retail outlet, etc. The challenge you have is to bring that space to life using print in/on everything you choose to fill the room with.

All of the following decorative elements can be created using print and the possibilities are truly endless…

Take a house as an example. Imagine you walk through the front door, over the shiny laminate floor and into a hallway decorated floor to ceiling with bespoke wallpaper. You walk through a living room which features a trompe l’oeil of a beautiful Italian landscape and large personalised glass coffee table displaying framed family photographs. The open plan kitchen/diner has changeable wall coverings, customised tiles, marble worktops, carved wood cupboard doors and a striking glass splashback. On the bedroom walls hang canvas prints and posters, complimenting window graphics and customised floor coverings.     

Your imagination needn’t stop at decorative items; functional applications can also be produced using wide format printers (including membrane switches for TV remotes and heating/lighting panels).

The challenge for printers offering wide format services is to maximise the potential of the equipment available and explore application areas that can broaden their portfolio and, ultimately, generate higher margins. Printers need to be inspired to add to the ‘bread and butter’ wide format work they may already be producing on a daily basis (standard display work, for example) and consider more creative ideas that make them the go-to place for innovative ideas. It’s all about making applications that are appealing, accessible and exceptional.

So, if you’re in need of something to fuel creativity, consider that empty space and imagine how it could be filled – or come along to Hall B1, Stand 310 at FESPA Digital 2014 and let us show you how our customers are already reaping the benefits of working with Canon, and how we can help you to push the boundaries with imaginative wide format print.

“You can’t depend on your eyes when your imagination is out of focus” – Mark Twain

By Pierre-Olivier Esteban, Guest blogger, European TDS/DGS Marketing Director, Canon Europe

Many people have said that the only limit to wide format print is the imagination. And whilst this is absolutely true, perhaps what is needed is something to feed the imagination of printers to help them truly push the boundaries of their capabilities. Unfortunately, the phrase ‘use your imagination’ can actually be quite restrictive if you have no starting point to build upon!

With a blank canvas you can let your imagination run wild; so the ideal place to start is an empty space (or room). This space could be anywhere – an office building, a home, a retail outlet, etc. The challenge you have is to bring that space to life using print in/on everything you choose to fill the room with.

All of the following decorative elements can be created using print and the possibilities are truly endless…

Take a house as an example. Imagine you walk through the front door, over the shiny laminate floor and into a hallway decorated floor to ceiling with bespoke wallpaper. You walk through a living room which features a trompe l’oeil of a beautiful Italian landscape and large personalised glass coffee table displaying framed family photographs. The open plan kitchen/diner has changeable wall coverings, customised tiles, marble worktops, carved wood cupboard doors and a striking glass splashback. On the bedroom walls hang canvas prints and posters, complimenting window graphics and customised floor coverings.     

Your imagination needn’t stop at decorative items; functional applications can also be produced using wide format printers (including membrane switches for TV remotes and heating/lighting panels).

The challenge for printers offering wide format services is to maximise the potential of the equipment available and explore application areas that can broaden their portfolio and, ultimately, generate higher margins. Printers need to be inspired to add to the ‘bread and butter’ wide format work they may already be producing on a daily basis (standard display work, for example) and consider more creative ideas that make them the go-to place for innovative ideas. It’s all about making applications that are appealing, accessible and exceptional.

So, if you’re in need of something to fuel creativity, consider that empty space and imagine how it could be filled – or come along to Hall B1, Stand 310 at FESPA Digital 2014 and let us show you how our customers are already reaping the benefits of working with Canon, and how we can help you to push the boundaries with imaginative wide format print.

“You can’t depend on your eyes when your imagination is out of focus” – Mark Twain

By Pierre-Olivier Esteban, Guest blogger, European TDS/DGS Marketing Director, Canon Europe

Many people have said that the only limit to wide format print is the imagination. And whilst this is absolutely true, perhaps what is needed is something to feed the imagination of printers to help them truly push the boundaries of their capabilities. Unfortunately, the phrase ‘use your imagination’ can actually be quite restrictive if you have no starting point to build upon!

With a blank canvas you can let your imagination run wild; so the ideal place to start is an empty space (or room). This space could be anywhere – an office building, a home, a retail outlet, etc. The challenge you have is to bring that space to life using print in/on everything you choose to fill the room with.

All of the following decorative elements can be created using print and the possibilities are truly endless…

Take a house as an example. Imagine you walk through the front door, over the shiny laminate floor and into a hallway decorated floor to ceiling with bespoke wallpaper. You walk through a living room which features a trompe l’oeil of a beautiful Italian landscape and large personalised glass coffee table displaying framed family photographs. The open plan kitchen/diner has changeable wall coverings, customised tiles, marble worktops, carved wood cupboard doors and a striking glass splashback. On the bedroom walls hang canvas prints and posters, complimenting window graphics and customised floor coverings.     

Your imagination needn’t stop at decorative items; functional applications can also be produced using wide format printers (including membrane switches for TV remotes and heating/lighting panels).

The challenge for printers offering wide format services is to maximise the potential of the equipment available and explore application areas that can broaden their portfolio and, ultimately, generate higher margins. Printers need to be inspired to add to the ‘bread and butter’ wide format work they may already be producing on a daily basis (standard display work, for example) and consider more creative ideas that make them the go-to place for innovative ideas. It’s all about making applications that are appealing, accessible and exceptional.

So, if you’re in need of something to fuel creativity, consider that empty space and imagine how it could be filled – or come along to Hall B1, Stand 310 at FESPA Digital 2014 and let us show you how our customers are already reaping the benefits of working with Canon, and how we can help you to push the boundaries with imaginative wide format print.

“You can’t depend on your eyes when your imagination is out of focus” – Mark Twain

By Pierre-Olivier Esteban, Guest blogger, European TDS/DGS Marketing Director, Canon Europe

Many people have said that the only limit to wide format print is the imagination. And whilst this is absolutely true, perhaps what is needed is something to feed the imagination of printers to help them truly push the boundaries of their capabilities. Unfortunately, the phrase ‘use your imagination’ can actually be quite restrictive if you have no starting point to build upon!

With a blank canvas you can let your imagination run wild; so the ideal place to start is an empty space (or room). This space could be anywhere – an office building, a home, a retail outlet, etc. The challenge you have is to bring that space to life using print in/on everything you choose to fill the room with.

All of the following decorative elements can be created using print and the possibilities are truly endless…

Take a house as an example. Imagine you walk through the front door, over the shiny laminate floor and into a hallway decorated floor to ceiling with bespoke wallpaper. You walk through a living room which features a trompe l’oeil of a beautiful Italian landscape and large personalised glass coffee table displaying framed family photographs. The open plan kitchen/diner has changeable wall coverings, customised tiles, marble worktops, carved wood cupboard doors and a striking glass splashback. On the bedroom walls hang canvas prints and posters, complimenting window graphics and customised floor coverings.     

Your imagination needn’t stop at decorative items; functional applications can also be produced using wide format printers (including membrane switches for TV remotes and heating/lighting panels).

The challenge for printers offering wide format services is to maximise the potential of the equipment available and explore application areas that can broaden their portfolio and, ultimately, generate higher margins. Printers need to be inspired to add to the ‘bread and butter’ wide format work they may already be producing on a daily basis (standard display work, for example) and consider more creative ideas that make them the go-to place for innovative ideas. It’s all about making applications that are appealing, accessible and exceptional.

So, if you’re in need of something to fuel creativity, consider that empty space and imagine how it could be filled – or come along to Hall B1, Stand 310 at FESPA Digital 2014 and let us show you how our customers are already reaping the benefits of working with Canon, and how we can help you to push the boundaries with imaginative wide format print.

“You can’t depend on your eyes when your imagination is out of focus” – Mark Twain

By Pierre-Olivier Esteban, Guest blogger, European TDS/DGS Marketing Director, Canon Europe

Many people have said that the only limit to wide format print is the imagination. And whilst this is absolutely true, perhaps what is needed is something to feed the imagination of printers to help them truly push the boundaries of their capabilities. Unfortunately, the phrase ‘use your imagination’ can actually be quite restrictive if you have no starting point to build upon!

With a blank canvas you can let your imagination run wild; so the ideal place to start is an empty space (or room). This space could be anywhere – an office building, a home, a retail outlet, etc. The challenge you have is to bring that space to life using print in/on everything you choose to fill the room with.

All of the following decorative elements can be created using print and the possibilities are truly endless…

Take a house as an example. Imagine you walk through the front door, over the shiny laminate floor and into a hallway decorated floor to ceiling with bespoke wallpaper. You walk through a living room which features a trompe l’oeil of a beautiful Italian landscape and large personalised glass coffee table displaying framed family photographs. The open plan kitchen/diner has changeable wall coverings, customised tiles, marble worktops, carved wood cupboard doors and a striking glass splashback. On the bedroom walls hang canvas prints and posters, complimenting window graphics and customised floor coverings.     

Your imagination needn’t stop at decorative items; functional applications can also be produced using wide format printers (including membrane switches for TV remotes and heating/lighting panels).

The challenge for printers offering wide format services is to maximise the potential of the equipment available and explore application areas that can broaden their portfolio and, ultimately, generate higher margins. Printers need to be inspired to add to the ‘bread and butter’ wide format work they may already be producing on a daily basis (standard display work, for example) and consider more creative ideas that make them the go-to place for innovative ideas. It’s all about making applications that are appealing, accessible and exceptional.

So, if you’re in need of something to fuel creativity, consider that empty space and imagine how it could be filled – or come along to Hall B1, Stand 310 at FESPA Digital 2014 and let us show you how our customers are already reaping the benefits of working with Canon, and how we can help you to push the boundaries with imaginative wide format print.

“You can’t depend on your eyes when your imagination is out of focus” – Mark Twain

By Pierre-Olivier Esteban, Guest blogger, European TDS/DGS Marketing Director, Canon Europe

Many people have said that the only limit to wide format print is the imagination. And whilst this is absolutely true, perhaps what is needed is something to feed the imagination of printers to help them truly push the boundaries of their capabilities. Unfortunately, the phrase ‘use your imagination’ can actually be quite restrictive if you have no starting point to build upon!

With a blank canvas you can let your imagination run wild; so the ideal place to start is an empty space (or room). This space could be anywhere – an office building, a home, a retail outlet, etc. The challenge you have is to bring that space to life using print in/on everything you choose to fill the room with.

All of the following decorative elements can be created using print and the possibilities are truly endless…

Take a house as an example. Imagine you walk through the front door, over the shiny laminate floor and into a hallway decorated floor to ceiling with bespoke wallpaper. You walk through a living room which features a trompe l’oeil of a beautiful Italian landscape and large personalised glass coffee table displaying framed family photographs. The open plan kitchen/diner has changeable wall coverings, customised tiles, marble worktops, carved wood cupboard doors and a striking glass splashback. On the bedroom walls hang canvas prints and posters, complimenting window graphics and customised floor coverings.     

Your imagination needn’t stop at decorative items; functional applications can also be produced using wide format printers (including membrane switches for TV remotes and heating/lighting panels).

The challenge for printers offering wide format services is to maximise the potential of the equipment available and explore application areas that can broaden their portfolio and, ultimately, generate higher margins. Printers need to be inspired to add to the ‘bread and butter’ wide format work they may already be producing on a daily basis (standard display work, for example) and consider more creative ideas that make them the go-to place for innovative ideas. It’s all about making applications that are appealing, accessible and exceptional.

So, if you’re in need of something to fuel creativity, consider that empty space and imagine how it could be filled – or come along to Hall B1, Stand 310 at FESPA Digital 2014 and let us show you how our customers are already reaping the benefits of working with Canon, and how we can help you to push the boundaries with imaginative wide format print.

“You can’t depend on your eyes when your imagination is out of focus” – Mark Twain

By Pierre-Olivier Esteban, Guest blogger, European TDS/DGS Marketing Director, Canon Europe

Many people have said that the only limit to wide format print is the imagination. And whilst this is absolutely true, perhaps what is needed is something to feed the imagination of printers to help them truly push the boundaries of their capabilities. Unfortunately, the phrase ‘use your imagination’ can actually be quite restrictive if you have no starting point to build upon!

With a blank canvas you can let your imagination run wild; so the ideal place to start is an empty space (or room). This space could be anywhere – an office building, a home, a retail outlet, etc. The challenge you have is to bring that space to life using print in/on everything you choose to fill the room with.

All of the following decorative elements can be created using print and the possibilities are truly endless…

Take a house as an example. Imagine you walk through the front door, over the shiny laminate floor and into a hallway decorated floor to ceiling with bespoke wallpaper. You walk through a living room which features a trompe l’oeil of a beautiful Italian landscape and large personalised glass coffee table displaying framed family photographs. The open plan kitchen/diner has changeable wall coverings, customised tiles, marble worktops, carved wood cupboard doors and a striking glass splashback. On the bedroom walls hang canvas prints and posters, complimenting window graphics and customised floor coverings.     

Your imagination needn’t stop at decorative items; functional applications can also be produced using wide format printers (including membrane switches for TV remotes and heating/lighting panels).

The challenge for printers offering wide format services is to maximise the potential of the equipment available and explore application areas that can broaden their portfolio and, ultimately, generate higher margins. Printers need to be inspired to add to the ‘bread and butter’ wide format work they may already be producing on a daily basis (standard display work, for example) and consider more creative ideas that make them the go-to place for innovative ideas. It’s all about making applications that are appealing, accessible and exceptional.

So, if you’re in need of something to fuel creativity, consider that empty space and imagine how it could be filled – or come along to Hall B1, Stand 310 at FESPA Digital 2014 and let us show you how our customers are already reaping the benefits of working with Canon, and how we can help you to push the boundaries with imaginative wide format print.

Test the Water Before Diving in

You’ve already seen that our campaign strapline for FESPA Digital 2014 is Dive Deeper into Digital Print. As our first blog discusses in more depth, while our community understands the surface potential of digital wide format print technology, there’s still a lot more potential to be explored.

So, where should printers dive deeper in 2014?
We put this question to four key FESPA Digital exhibitors at our recent Global Summit, and one response in particular stood out. Michael Lackner, Marketing/Sales Manager at Durst explained that diving deeper doesn’t necessarily just mean expanding into a new area for your business, but also to probe more deeply before diversifying into a new niche.

Undoubtedly there are many opportunities out there for digital wide format printers, and an array of areas for potential diversification. However, Michael emphasises that, before jumping in and making changes to their business, printers need to understand how the target industry works, as specialist sectors have different supply chain dynamics.

He stresses the importance for printers to look at the full landscape before entering into a new business area. “Just as with technology”, says Michael, “you can’t use one ink or printer for both corrugated and textile substrates, and you can’t simply apply one business model to another.”

Printers also need to look at customers’ service needs; a customer wanting printed garments will have very different requirements from those buying vinyl applications. What is the total service proposition you will need to put in place to service these customers, beyond the printed output?

There is also the competitive landscape to consider. Can you be competitive in this area? How can you differentiate your business against your competitors? What will be your overall value proposition? All questions that you’ll be able to answer more confidently when you have done your initial research.
As Michael highlights, there are many different aspects to think about when diving deeper. FESPA Digital 2014 is the perfect location for wide format printers who are looking to grow their business to gather information and start the analysis.

In Munich, they will have the opportunity to speak with suppliers from various wide format applications and business areas, see first-hand the products and technology that are available, as well as hearing from industry experts in the feature Hubs to guide and advise them on the technical and business issues.

The ocean of opportunity for digital wide format printers is indeed vast. But preparation is essential to assess how realistic each area of potential growth is. It’s important that printers aren’t seduced by an attractive opportunity before understanding the full implications by doing the groundwork.
If you’re looking to enhance your business and see the latest applications and products for wide format digital print then register here for free entry to FESPA Digital 2014. By registering, you’ll also gain free access to European Sign Expo and FESPA Fabric, and to the four educational Hubs – Digital, Fabric, Wrap and Sign. It’s the perfect place to test the water before diving in.

Test the Water Before Diving in

You’ve already seen that our campaign strapline for FESPA Digital 2014 is Dive Deeper into Digital Print. As our first blog discusses in more depth, while our community understands the surface potential of digital wide format print technology, there’s still a lot more potential to be explored.

So, where should printers dive deeper in 2014?
We put this question to four key FESPA Digital exhibitors at our recent Global Summit, and one response in particular stood out. Michael Lackner, Marketing/Sales Manager at Durst explained that diving deeper doesn’t necessarily just mean expanding into a new area for your business, but also to probe more deeply before diversifying into a new niche.

Undoubtedly there are many opportunities out there for digital wide format printers, and an array of areas for potential diversification. However, Michael emphasises that, before jumping in and making changes to their business, printers need to understand how the target industry works, as specialist sectors have different supply chain dynamics.

He stresses the importance for printers to look at the full landscape before entering into a new business area. “Just as with technology”, says Michael, “you can’t use one ink or printer for both corrugated and textile substrates, and you can’t simply apply one business model to another.”

Printers also need to look at customers’ service needs; a customer wanting printed garments will have very different requirements from those buying vinyl applications. What is the total service proposition you will need to put in place to service these customers, beyond the printed output?

There is also the competitive landscape to consider. Can you be competitive in this area? How can you differentiate your business against your competitors? What will be your overall value proposition? All questions that you’ll be able to answer more confidently when you have done your initial research.
As Michael highlights, there are many different aspects to think about when diving deeper. FESPA Digital 2014 is the perfect location for wide format printers who are looking to grow their business to gather information and start the analysis.

In Munich, they will have the opportunity to speak with suppliers from various wide format applications and business areas, see first-hand the products and technology that are available, as well as hearing from industry experts in the feature Hubs to guide and advise them on the technical and business issues.

The ocean of opportunity for digital wide format printers is indeed vast. But preparation is essential to assess how realistic each area of potential growth is. It’s important that printers aren’t seduced by an attractive opportunity before understanding the full implications by doing the groundwork.
If you’re looking to enhance your business and see the latest applications and products for wide format digital print then register here for free entry to FESPA Digital 2014. By registering, you’ll also gain free access to European Sign Expo and FESPA Fabric, and to the four educational Hubs – Digital, Fabric, Wrap and Sign. It’s the perfect place to test the water before diving in.

Test the Water Before Diving in

You’ve already seen that our campaign strapline for FESPA Digital 2014 is Dive Deeper into Digital Print. As our first blog discusses in more depth, while our community understands the surface potential of digital wide format print technology, there’s still a lot more potential to be explored.

So, where should printers dive deeper in 2014?
We put this question to four key FESPA Digital exhibitors at our recent Global Summit, and one response in particular stood out. Michael Lackner, Marketing/Sales Manager at Durst explained that diving deeper doesn’t necessarily just mean expanding into a new area for your business, but also to probe more deeply before diversifying into a new niche.

Undoubtedly there are many opportunities out there for digital wide format printers, and an array of areas for potential diversification. However, Michael emphasises that, before jumping in and making changes to their business, printers need to understand how the target industry works, as specialist sectors have different supply chain dynamics.

He stresses the importance for printers to look at the full landscape before entering into a new business area. “Just as with technology”, says Michael, “you can’t use one ink or printer for both corrugated and textile substrates, and you can’t simply apply one business model to another.”

Printers also need to look at customers’ service needs; a customer wanting printed garments will have very different requirements from those buying vinyl applications. What is the total service proposition you will need to put in place to service these customers, beyond the printed output?

There is also the competitive landscape to consider. Can you be competitive in this area? How can you differentiate your business against your competitors? What will be your overall value proposition? All questions that you’ll be able to answer more confidently when you have done your initial research.
As Michael highlights, there are many different aspects to think about when diving deeper. FESPA Digital 2014 is the perfect location for wide format printers who are looking to grow their business to gather information and start the analysis.

In Munich, they will have the opportunity to speak with suppliers from various wide format applications and business areas, see first-hand the products and technology that are available, as well as hearing from industry experts in the feature Hubs to guide and advise them on the technical and business issues.

The ocean of opportunity for digital wide format printers is indeed vast. But preparation is essential to assess how realistic each area of potential growth is. It’s important that printers aren’t seduced by an attractive opportunity before understanding the full implications by doing the groundwork.
If you’re looking to enhance your business and see the latest applications and products for wide format digital print then register here for free entry to FESPA Digital 2014. By registering, you’ll also gain free access to European Sign Expo and FESPA Fabric, and to the four educational Hubs – Digital, Fabric, Wrap and Sign. It’s the perfect place to test the water before diving in.